In a world where marketing budgets are shrinking and expectations are sky-high, all agencies are feeling the pressure. Clients want results. Fast. And they expect you to not only deliver captivating ideas but somehow guarantee performance, too. Sound familiar?
Here’s the kicker: it’s not the creative that’s underperforming - it’s the system. And the system is changing. Fast.
While the advertising industry moves toward smarter, AI-powered media buying on advanced ad tech platforms, many independent agencies are still relying on outdated tools - putting their clients at a disadvantage without even realising it.
That’s where AI-driven media planning and buying comes in.
There’s a reason more and more creative agencies are exploring advertising and marketing partnerships with AI-powered media specialists.
You don’t need to become a digital marketing or media planning and buying agency. It’s all about teaming up with a specialist media agency with marketing and advertising capabilities that are fuelled by AI platforms and strategies that go beyond Google Ads (search, video and display advertising).
These strategic media capabilities that leverage advanced AI-driven ad platforms can amplify your creative work and get your clients’ campaigns in front of high-value audiences across a range of relevant channels and platforms at the right cost.
Some of the next generation media channels include:
Until recently, these AI enabled programmatic platforms were only accessible to big-budget brands. But thanks to advancements in programmatic technology, AI media agencies can now give independent agencies and their clients access to this digital playground - without needing enterprise-level dollars.
Clients are actively looking for smarter ways to reach audiences. They’re tired of wasted spending and mediocre media results. By partnering with an AI media specialist, you suddenly become the agency that offers both creative firepower and next-gen media execution. That’s a seriously attractive combo.
Partnering with an AI media agency is like unlocking a cheat code for your agency’s growth. Here’s what it delivers:
🧠 Smarter Campaigns. AI platforms optimise in real-time - meaning your creative is always paired with the right audience at the right time across the best channels.
📈 Better Results. AI-optimised media buys have been shown to deliver:
🎯 More Creative Opportunities. Better results mean clients want to reinvest - usually right back into creative. You get more briefs, more assets to produce, and more budget flowing through your agency.
💰 New Revenue Stream. With a referral model or white-label setup, you earn a commission on media spend—without lifting a finger or adding a single headcount. One client running $30K/month in media could bring your agency an extra $4,500 in revenue over just three months. Now imagine five of those.
🙌 Client Retention (Finally Made Easy). Your clients get all the media smarts they need, without the headaches. You get the kudos for introducing them to a solution that actually works and a highly experienced partner with a proven track record.
Not at all.
In fact, the best part about partnering with an AI marketing agency is how low touch it is for you and your team.
There’s no need to hire a team of media planners and buyers or learn how to run data driven programmatic campaigns. Your partner handles everything - from strategic planning to campaign setup, optimisation, and reporting. You stay as involved as you want, with zero added overhead or stress.
They even join you on client calls, pitch ideas with you, and deliver all the AI-driven magic in the background.
It’s a true behind-the-scenes partnership, built to make your agency look and perform like a full-service juggernaut - without the complexity.
Like creative agencies, not all media agencies are created equal. You want a partner that:
✔️ Gets creative and the creative process (not just clicks).
✔️ Understands full-funnel, omnichannel strategies opposed to just performance based campaigns.
✔️ Works with brands that have modest but scalable budgets (think $10K-$50K+/month).
✔️ Can access top-tier AI tools like programmatic buying platforms and real-time optimisation dashboards.
✔️ Operates on a partnership model not a takeover.
Agencies like Adgility are built for this. We work exclusively with creative agencies that want to grow without turning into media shops themselves.
Most clients won’t say, “can you recommend an AI marketing specialist?” But they will say things like:
So go ahead - explore your agency’s full-service potential. Chat with a media partner like Adgility, dip your toes into AI-fuelled marketing, and start building the low-touch growth engine your agency deserves.